Organizers: «Interfest», Information and Research Center for Media Art and Culture «Media
sites of Media Forum:
Russian Filmmakers' Union, Central Manege, "Alibi" club.
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Forum is now in its second year which is certainly no anniversary.
However, this brings its organizers both a great happiness and some significant
difficulties. We are happy because the pilot issue of the Media Forum 2000
programme claims now in 2001 the status of an event that has asserted its rights
to its own aethetics and its own audience. Media Forum 2000 mainly aimed at
apprising both professionals and audience of the very fact that media culture
actually existed. We have placed media culture into the official concept of new
screen culture within the terminology of contemporary cinema.
Realizing that behind this concept
there is a cultural phenomenon probably not known to the general viewing public,
we nevertheless expanded the field of our experiment. Taking a certain risk, we
decided to test the viability of experimental art in the environment that makes
no allowance for age or the radicalism of ideology, aethetics and technology.
First of all we have put the
emphasis upon the communication technologies. While the film industry production
is targeted at the “passive” audience (whose inner activity awakens only at
the moment of catharsis, i.e. of empathy and purification) we deal with the
“active” consumer, with the new generation of art opponents. This generation
plays an active role in its perception of cultural products. Participation or
interactivity in the sense of contributing to the structural logic of a work is
most important for them.
The following significant
distinctions of the Media Forum 2001 should be noted: the presentation of the
three International Festival programmes in video, TV and Internet respectively.
Every festival programme has to deal with the chance factor so the important
thing is that the festival expands art’s habitat. Last year’s Media Forum
featured the classics of video art from prestigiousWestern collections together
with Russian video art classics. This year there is going to be much more... The
programme includes art works produced in 2000-2001 from the USA, Western and
Eastern Europe, Russia, Japan, Australia and the Commonwealth, as well as such
exotic places as Hong Kong, India, etc.
There is more to Media Forum 2001
than just showing unique programmes from the largest Western collections and
thus causing a sensation in the cultural life of the country. It is the Moveable
Feast, with meetings between interesting people, with the interaction of art and
* * *
Moscow International Film Festival (MIFF) is held since
1959 and year by year it has been becoming one of most respectable and
prestigious film-forums in the world. In 1973 MIFF was registered by
international Federation of Film-producers associations (FIAPF) as the «A»
class alongside with film festival in Berlin, Cannes, San-Sebastian, Karlovy
Vary and Venice.
This is the second year when Media Forum is
organized in the frame of the Moscow International Film Festival, and, as the
result of the acceptance of the role of new media in audiovisual art and
culture, it was immediately introduced in the official program of MIFF and
offers special accreditation to the guests, participants and journalists who are
This forum is the first event of such a scale in
Russia, and it reveals a new sight at the world of new media culture and new
screen technologies to the professionals, viewers and critics.
The Forum includes a unique opportunity to see
the works of famous video artists, that has become that classic of contemporary
culture. The task of Media Forum is to show the connection between traditional
and modern branches of screen culture, the impact of technological innovations
on visual arts.
Tel.: 007 095 959 17 05
Tel./Fax: 007 095 959 09 92